Branding Your Book with Your Book Title and Cover

Branding is as important for a book as it is for a business, and branding starts with your book title. As a developmental book editor, I advise on the book title, helping authors see how their  proposed wording is likely to strike their target audience. A book title needs to convey the genre and indicate the nature of the content, ... Read More

Crafting an Irresistible Book Title

"A rose by any other name would smell as sweet," said Shakespeare, but clearly he wasn’t talking about book titles. When it comes to choosing the right book title, the name is everything. Why is it so important? Because your book title, along with your book cover, are the first things a prospective reader or buyer are going to see. ... Read More