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Branding is as important for a book as it is for a business. It starts with branding your book title and book cover. A book title needs to convey the genre and indicate the nature of the content, but it needs to do so much more …

It’s important to craft a book title that’s irresistible. Why is this so important? Because your book title, along with your book cover, are the first things a reader or buyer is going to see …