Crafting an Irresistible Book Title

"A rose by any other name would smell as sweet," said Shakespeare, but clearly he wasn’t talking about book titles. When it comes to choosing the right book title, the name is everything. Why is it so important? Because your book title, along with your book cover, are the first things a prospective reader or buyer are going to see. ... Read More

Does Your Book Need a Graphic Designer?

Authors often ask me, their book editor, if they will need a graphic designer’s help after the book is edited and before it’s ready for publication. If you are self-publishing, the answer is always yes, unless the printer you hire offers graphic design as part of the package. (The answer is no if you’re submitting your manuscript to agents or ... Read More