Branding is as important for a book as it is for a business. It starts with branding your book title and book cover. A book title needs to convey the genre and indicate the nature of the content, but it needs to do so much more …
Read MoreCraft a Book Title that’s Irresistible
It’s important to craft a book title that’s irresistible. Why is this so important? Because your book title, along with your book cover, are the first things a reader or buyer is going to see …
Read MoreNonfiction Authors: What Person or Voice Should You Write In?
A nonfiction-author client of mine asked yesterday, “What voice should I write in for my self-help book?” Being an analytical guy, he spelled out four choices he was trying to choose between. “I am sure there are proper terms for these voices,” he added. “When I first started, my style was very direct and used ‘you’ a lot. I looked at a number of books and decided to change it to ‘we.’ What is your opinion?” …
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